We work alongside the community, not above it. Trust is built through years of consistency.
Local voices shape every project from start to finish.
Every initiative supports multiple outcomes — environment, income, education.
We think in seasons, not deadlines. Real change takes time — and we stay for it.
Habiba Beach Lodge founded — Established as a family-run eco-lodge in Nuweiba, South Sinai, promoting sustainable tourism and community engagement.
Habiba Organic Farm initiated — Launched to combat desertification and promote food security through regenerative agriculture practices.
Habiba Learning Center opened — Provided educational support and after-school programs for local children, emphasizing community development.
Joined Ecosystem Restoration Communities — Became part of a global network dedicated to restoring degraded ecosystems and promoting sustainable living.
Planted over 3,500 trees — Marked a significant achievement in reforestation efforts and combating climate change in the Sinai region.
Strategic SDG alignment launched — Integrated Sustainable Development Goals into all projects, reinforcing commitment to global sustainability standards.
Maged is the founder of Habiba Community in Nuweiba, South Sinai. Since establishing Habiba in the early 1990s together with his family, he has dedicated his life to transforming a small seaside lodge into a thriving model of regenerative agriculture, eco-tourism, and social innovation. What began as a dream of living in harmony with the Bedouins and the desert has grown into an ecosystem that combines sustainable food production, research partnerships, and education for local Bedouin children and women. Maged’s vision has always centered on community empowerment and over the years he has created opportunities for Bedouin families to secure livelihoods, strengthen cultural identity, and engage in global networks of knowledge exchange. Today, Maged is recognized as a bridge-builder between local traditions and global networks, hosting researchers, students, and changemakers who come to learn from Habiba’s living lab.
Jeffrey is a strategic advisor with nearly 30 years of experience in politics, impact investing, and philanthropy, dedicated to climate and equity—especially the role of energy in driving both. He previously led the renewable energy portfolio at the IKEA Foundation, focusing on poverty alleviation and climate action through energy access. Before that, he managed investments and partnerships for the DOEN Foundation across climate, circular economy, agriculture, and nature conservation themes. Jeffrey has also worked in Dutch and European politics, including serving on the Amsterdam City Council. He currently advises the Cradle-to-Cradle Products Innovation Institute and serves on the Board of the Climate Group Europe.
Julian combines expertise in agroecology, resilient farming and food systems, and sustainability consulting with a strong focus on social dimensions of change. Trained as an Environmental Engineer (BEng) with a double MSc from Wageningen University and ISARA Lyon, he links on-the-ground practice with systemic approaches. Julian has worked with Metabolic, Concular, and the Berlin Institute for Ecological Economy Research on projects ranging from circular construction to biodiversity policy monitoring. Through non-profit work in South Africa, Nepal, Ecuador, and Egypt, he deepened his commitment to shifting the global and local development narrative toward valuing indigenous knowledge alongside academia and strengthening local people's agency to shape their own futures. At Habiba Community in South Sinai, he currently coordinates academic relations, partnerships, and collaborative research.
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